In recent years, the gentrification and colonization of Black liberation language have become increasingly apparent. Terms that were once rooted in African-American Vernacular English (AAVE) and the Black Liberation Movement have been co-opted by mainstream and predominantly white spaces. Terms like 'woke,' born from the depths of Black struggle and resilience, are being co-opted, repackaged, and sold back to us by mainstream and predominantly white spaces. This isn't just a casual borrowing of slang; it's linguistic colonization, and it's high time we talk about it – unapologetically.
The term "woke" originally emerged within Black communities as a call to remain alert to racial prejudice and discrimination. It was a rallying cry for awareness and action in the face of systemic oppression. However, as 'woke' gained traction in broader society, its meaning started to shift. The term was picked up by mainstream media and non-Black individuals, often without a deep understanding of its roots or significance.
The gentrification of language like 'woke' mirrors the process of urban gentrification. Just as neighborhoods are culturally and economically transformed to suit more affluent residents, language is appropriated and repurposed. The original inhabitants of these linguistic spaces - Black communities - find their terms and phrases extracted from their context and used in ways that can be disconnected from their original meaning.
The watering down of 'woke' is bad enough. But worse is its weaponization. This term, once a shield and spear against oppression, is now twisted and used as an instrument to belittle and dismiss racial justice movements. It's a cruel irony – a term meant to empower Black people now used as a tool to delegitimize our struggle.
The mainstream's embrace of 'woke' is a double-edged sword. On one side, its overuse and misuse dilute its impact, turning a term of empowerment into something superficial. On the other, it's weaponized – used to dismiss and ridicule the very issues it was meant to highlight. This isn't just irony; it's a strategic move to undermine Black voices and struggles.
So, what do we do? First, we reclaim our language. We amplify education about its roots, its power, and its significance. We call out its misuse, constantly and unapologetically. It's not about gatekeeping; it's about respect, understanding, and the refusal to let the essence of our struggle be repackaged and sold back to us.
The bottom line is this: Black liberation language is not a trend; it's a testament to our journey, our fight, and our enduring spirit. Treat it with the respect it deserves. 'Woke' is more than a word; it's a legacy.
I said what I said. Period.